Read what consumers think about the factors that are important to them when choosing a savings or investing option.
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Human Touch Narrowly Leads Reporting Options and UX as Drivers of Satisfaction for Digital Wealth Consumers.
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New consumer research at Parameter Insights shows that the presence of a human advisor is associated with not only greater digital wealth brand awareness and usage, but also higher levels of digital wealth brand consideration and loyalty.
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Our research suggests the key driver of digital wealth advice customer loyalty and engagement centres around transparency and brands that are best able to showcase a transparent relationship between fees and performance stand to gain the most – not merely those with the lowest fees.
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